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Certificate in Consumer Behaviour

£150.00  Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course, you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.
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Description

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Overview

Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course, you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.

Other Information

Modules

  1. What is Meant by Consumer Behaviour?
  2. Types of Consumers
  3. Why Consumers Buy
  4. Importance of Consumer Behaviour
  5. Steps of Decision Making Processes
  6. How to Reduce Cognitive Dissonance
  7. Consumer Involvement in Buying Decisions
  8. Types of Consumer Buying Decisions
  9. Factors Influencing Consumer Behaviour
  10. Role of Consumer Behaviour and Satisfaction
  11. Role of Consumer Behaviour for Relationships
  12. Role of CRM in Consumer Behaviour
  13. Role of Consumer Behaviour and Value Drivers

 

On course enrolment

 

  • PowerPoint Slides format that you can easily print
  • Real life examples
  • High-quality infographics that help you understand the content
  • Awarding Organisation endorsement and Certificate

Eligibility requirements

  • There is no previous experience or qualifications required for enrolment.
  • It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend this course.
  • You’ll need a smart device (PC/Mac/Tablet) with an internet connection.

Course Assessment

This course does not involve any written exams. Students will be assessed by Multiple Choice Questions (MCQ) and achieve 50% marks.

Course Duration

The course can be completed in a very short time. The pace for the course is set by the learners themselves the course material is downloadable and course registration will be valid for 12 months, so learners can complete the course with complete peace of mind and with no pressure at all.

Course Mode

This is a self-study course, students have 100% freedom to complete the course, there is no time restriction on this course.

Career path

This course may lead to progression into or within employment in this field. It may be that you are running your own business and you are seeking to learn effectively engage with customers or it may be used to help you learn more about how these processes work within the business you are employed in. Employers may request their employees to do this as a CPD course, or you may choose to do so in order to progress in your field.

Fast Facts

Fees: £150
Awarding Body: CPD Qualification
Course Duration: 2-6 Weeks
Method of study: Online
Qualification Level: 1